Bansko-Verbier, 26 March 2019 – On 23 March, a key partnership agreement was signed between the best ski resort in Switzerland – Verbier and the best ski resort in Bulgaria – Banskо, both voted by World Ski Awards 2018. As a result, the largest ski lift company in the French-speaking Switzerland, Téléverbier SA and the concession holder of Bansko ski zone - Ulen, negotiated extremely attractive offers for the fans of the winter sports. At the events around the signing ceremony, the Bulgarian side was represented by the mayor of Bansko - Georgi Ikonomov and the owner of the concessioner of Bansko ski zone - Marc Girardelli, who launched a promising and extremely significant partnership with their colleagues Elio Rossier - President of the Commune de Bagnes - the third largest municipality in Switzerland, and Laurent Vaucher – CEO of Téléverbier SA. Both sides agreed to promote each of the two ski resorts and conduct joint marketing and advertising campaigns.
During the ski season 2019-2020 the white sports lovers will have the unique opportunity to ski three days for free at one of the resorts when they purchase a seasonal ski card for the other resort. Those who own a seasonal ski card for Bansko and make a direct reservation with partner hotels of Téléverbier SA, will be entitled to three free ski days on the snowy slopes of Verbier. All skiers who have bought an annual ski pass for the famous Swiss ski resort will get three ski days for free in Bansko, when booking their vacation through Balkan Holidays Travel Agency.
The agreement is a great start for beneficial cooperation between the two ski resorts and is a great opportunity for their further promotion on the map of the international ski travelers in the long term.