Verbier Tourism’s Sustainable Commitments

Acting locally, thinking sustainably

Together with the Municipality of Val de Bagnes, we are moving forward with a responsible environmental, economic and social approach, guided by clear objectives:

Offer visitors high-quality, innovative and inspiring tourism experiences throughout the year
Prioritise the quality of life of local residents and support the local economy while preserving the environmental and landscape qualities of our region, as well as its biodiversity
Several actions are already underway and will continue as part of Verbier Tourism’s marketing strategy and the Tourism Master Plan, with a clear vision: becoming a leading four-season sustainable mountain destination.

Raising awareness
to protect With the rangers

Verbier Tourism has introduced “Rangers”, true guardians of nature, present in the field during the summer season. Their mission is to raise visitors’ awareness of harmonious coexistence with the natural environment while assessing the impact of tourism on the Val de Bagnes region.

As partners in the development of tourism, the Rangers play a key role in promoting responsible behaviour and respect for nature.

They provide valuable information about the area, highlight the importance of protecting natural resources and contribute to better management of frequently visited areas, particularly alpine pastures and protected zones. Their approach, based on dialogue and education, helps inform, prevent and, when necessary, remind visitors of the rules in cases of inappropriate behaviour.

Through their presence, the Rangers embody the commitment of Verbier Tourism and the Municipality of Val de Bagnes to sustainable and respectful tourism.

Committed to
the talents
of tomorrow With Futur in Tourism

In response to the shortage of skilled labour in tourism, Verbier Tourism supports the Futur in Tourism initiative to encourage the training and integration of future talent, within a framework of social responsibility and sustainability (pillars 1 and 2 of our Tourism Master Plan).

Our commitment focuses on three key areas:

Promoting the tourism sector as an attractive field offering meaningful and sustainable opportunities
Supporting students through courses and experiences linked to nature, culture and the local economy, with sustainability as a guiding principle
Facilitating professional integration by supporting young talents entering the Swiss tourism labour market

Through this initiative, Verbier Tourism contributes to a more responsible tourism industry.

Engage,
measure,
improve With Swisstainable and Valais Entreprise

Verbier Tourism is part of a structured and evolving sustainability approach through its involvement in the Swisstainable and Valais EntrepriseBrand certification processes.

Certified with the Valais Entreprise Brand, we share the principles of a positive economy by contributing to economic, environmental and social development that benefits the region and its community.

At the same time, we participate in the Swisstainable programme and are classified at Level II – engaged, reflecting our concrete commitment to more sustainable tourism.

These initiatives are part of a continuous improvement process aimed at monitoring, strengthening and evolving our practices in order to actively contribute to responsible tourism today and in the future.