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Verbier - Val de Bagnes - La Tzoumaz - an infinite playground!

The combined destination of Verbier – Val de Bagnes – La Tzoumaz offers visitors a total of 300 km² of fun and adventure. Six charming, yet varied villages, from accessible Le Châble to cosmopolitan Verbier, wild Upper Val de Bagnes, authentic Bruson, discreet Vollèges to family-friendly La Tzoumaz, each with a distinct character, serve as an ideal starting point for exploring the Pays des Bagnes.

The 4Valleys (4Vallées), Switzerland’s largest ski area, caters to all winter enthusiasts, offering alpine skiing, freeriding, cross-country skiing, ski touring and snowshoeing. Legendary slopes and peaks create a paradise for either climbing up or sliding down. The renowned art of living (art de vivre) flourishes with top-quality venues, whether seeking a traditional Swiss meal or a trendy cocktail bar, a perfect match awaits.

And this lively, dynamic destination’s heart beats in sync to the rhythm of an action-packed winter events calendar: Polaris Festival, Verbier Xtreme and the Patrouille des Glaciers.
With its vast and varied terrain, Verbier welcomes all kinds of visitors: from early risers to late night revellers, extreme thrill seekers or those seeking simple pleasures, trendsetters or regional enthusiasts, extroverts and introverts, in Verbier all these characters come together in perfect harmony.

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Key Figures

Verbier Pictos Dossierpresse Mt Fort Rouge

4’313 M

altitude of the Grand Combin

5’000

rental chalets and apartments

6 spas

1'300

hotel beds

1'400 m

zipline

114 restaurants and bars

95 combined points total in Gault & Millau guide

14'486

year-round residents in the entire destination

2'787

Verbier year-round residents

NEWS

THE BIRTH OF A REVOLUTION

This winter, the ski resort is preparing for a minor revolution: Switzerland’s oldest gondola lift still in operation (1970) will be enjoying its last winter.

LE CHAMAN: BRINGING A TASTE OF MAGIC TO VERBIER

Verbier is iconic

What makes Verbier iconic ?

Verbier and Val de Bagnes, an infinite playground, is a destination of contrasts – a microcosm of Switzerland. More than that, this cosmopolitan resort nestled amongst Alpine pastures with a lively, genuine and welcoming vibe, is a place of inspiration. This destination motivates artists, athletes, craftspeople and many others who come here to innovate, create and excel.

It’s true, Verbier has its own unique energy which has led to the invention and immortalisation of a new activity (freeride photography, Team Clambin), the audacious creation of nothing less than a legend (the Xtreme on the Bec des Rosses) and even the transformation of the resort into a world capital of music for several weeks every year (the Verbier Festival). This valley has spawned champions, exceptional craftspeople and avant-garde chefs. Capital of Raclette, it is also the original ‘cauldron’ and birthplace of its most famous ambassador (Eddy Baillifard).

An icon inspires, an icon is unique, not only in its own right but also, and above all, for the way people appreciate it and how it makes them feel. And so, it’s because of the people who make (and who have made) it what it is but, most of all, the people who come here and love it, that Verbier is iconic!

How "Verbier" are you?

So, where to begin? How can Verbier ‘regulars’ determine whether or not they have truly sampled and experienced this iconic energy? How can they determine if they’re the ‘real deal’.

In order to work it out, we have put together a very easy test: the 10 Commandments of Verbier. To be specific, we have selected, based on strict criteria, a ‘not-to-be missed’ list with one simple stipulation: each item must be quintessentially and uniquely Verbier?

The 10 Commandments of Verbier127KB

AN ICONIC RESORT FOR EVERY FREERIDER

Verbier’s terrain has proved particularly suited for off-piste skiing: its steep faces, infrastructures, adventurous and pioneering spirited personalities delivering all the perfect ingredients for creating a legend!

FREERIDING IN VERBIER, THE BIRTH OF A LEGEND

Rodolphe Tissières, founder of the Verbier ski lift system, championed making the mountains more accessible. It was in 1960, following the construction of the Mont Gelé cable car, that the first mountain, completely free of groomed slopes was opened to skiers. This concept was subsequently replicated at Mont Fort. For the first time, skiers could enjoy the sensations of off-piste skiing without long, gruelling climbs.

In the 1970s, a skiing counter-culture emerged, looking to break free of traditional and rigid skiing practices. It was a group of three young men who put Verbier firmly on the off-piste (later freeride) map. Their Team Clambin style, as captured in the photographs of Mark Shapiro and published worldwide, gave fresh impetus to freeride skiing in Verbier.

With the next generation, freeride really took off and began gaining popular appeal. This time it was on the steep faces of the Bec des Rosses, that the first big competition dedicated to the discipline, the Xtreme Verbier, took place.

ICONIC FIGURES

TEAM CLAMBIN

In the 1970s, Mark Shapiro, John Falkiner and Ace Kvale set up base in Clambin, just above Verbier. Rejecting academic style, these pioneers explored untamed faces, (naming them Stairway, Barry’s Bowl, Hidden Valley…) and made it an art form. Their exploits and the iconic images captured by Shapiro attracted riders from across the world and turned Verbier into the capital of freeride.

ELISABETH GERRITZEN

Instilled with a love of the mountains since childhood thanks to her parents, Elisabeth started competing in Verbier at 16 years old. At 20, she entered the Freeride World Tour, winning the Xtreme Verbier in 2019 and 2021, plus the world title in 2021 – a first for a Swiss female skier. Having a strong sense of social responsibility, she is also a staunch defender of women’s rights in sport.

VERBIER MOUNTAIN GUIDES

The first Swiss Company of Guides and Porters was created in Verbier and the Pays du St-Bernard in 1853. That tradition and fascination for the mountains continues to this day in our region, as is evidenced by the fact that our various guide bureaux combined have the largest number of guides in Switzerland, counting almost 100 professionals. It is clear that the iconic role of the mountain guide continues to have a strong vocational appeal here.