Sport's Avenue / vente des vêtements de luxe

At the age of 20, Lorenz Bach opened his first store- Silver Sport, a premium sports shop, in Rougemont. Five years later, Maison Lorenz Bach was opened in Gstaad, successfully paving the way for luxury shopping across Alpine resorts. The business continued to grow steadily with new locations in Zermatt, Verbier, Villars, Crans-Montana; as well as sister brands, such as the edgy Bach Sign, the athletic-chic Sport’s Avenue, and the effervescent Lorenz Bach Market and outlets. Meanwhile,...