Sustainability in your business

Verbier Tourisme and the municipality of Val de Bagnes are committed to sustainability, with the goal of “becoming a leading mountain destination for year-round sustainable tourism.” This transition is something we build with you, too.

Take action. We are here to support you.

As a destination partner, you can benefit from professional coaching and financial support to structure your approach, in particular through the Swisstainable programme and the Valais Entreprise brand.

Your benefits

Tailored guidance for your business: You review your situation with a specialist and set realistic priorities based on your activity and circumstances.

Simplified procedures and time savings to obtain the Marque Valais Entreprise label and join the Swisstainable program.

Concrete financial support: Verbier Tourisme covers all or part of the costs of the process, depending on the path you choose and other available support.

A recognized approach: Swisstainable and the Valais Entreprise Brand make your commitment visible to your customers, employees, and partners.

A commitment that’s part of the destination’s own: Every business that moves forward helps strengthen a collective momentum across Verbier and Val de Bagnes.

Where do you stand?

I am just strating out

Are you looking to take action, but don’t know where to begin?
→ Swisstainable Level I – committed
Guidance to take stock, identify your priorities, and lay the first foundations.

I have already taken action

Have you already implemented certain measures and wish to structure your approach?
→ Valais Entreprise Brand + Swisstainable Level II – engaged
A framework to evaluate your practices, define an action plan, and promote your commitment.

I already hold a certification

Do you already have a sustainability certification or recognition?
Send us your certificate. We will look into how your approach can be recognized and valued.

How it works

1. We take stock

W start from your current situation, your activity, and what you are already doing.

2. We choose the right approach

Swisstainable I, Valais Entreprise Brand, Swisstainable II, or existing recognition.

3. Verbier Tourisme supports you financially

Depending on your situation and other support you are entitled to.

4. You are guided by a specialist:

Coaching allows you to define realistic priorities for your business.

5. You take action:

With a structured approach and clear next steps

Two pathways to move forward

You are just starting out

Swisstainable level I – committed
No need to have an existing sustainability strategy.
The coaching begins with an assessment of your business and helps you identify specific measures tailored to your activity.
Verbier Tourisme covers:
✓ Coaching, worth CHF 800.–
✓ The Swisstainable annual fee for the first three years
This allows you to launch a structured process with professional support, without bearing the costs of the coaching and initial annual fees.

You want to go further

Valais Entreprise brand + Swisstainable level II – engaged

Have you already implemented certain actions? This approach allows you to take a step back, evaluate your practices, and define an improvement plan. The Valais Entreprise Brand also allows tourism businesses to access Level II – engaged of Swisstainable.

Verbier Tourisme covers:

✓ 50% of the coaching, with the remaining 50% funded by the canton (total value = CHF 1,200.–)

✓ The Swisstainable Level II annual fee for the first three years

For businesses already receiving support from a professional association, that funding is deducted first. Verbier Tourisme covers the remaining balance according to the program conditions.

What’s next?

Your commitment gains visibility

Businesses involved in Swisstainable or holding the Valais Entreprise Brand can be highlighted on Verbier Tourisme’s channels as companies committed to a sustainability approach.